Jack's Secret Website

Website Re-Design

The Problem

Jack's Secret was in need for an update on their website, aiming to target B2B clients, described as a "business porfolio" or "online presentation card". However, when its previous designer suggested a design, the owner of Jack's Secret did not like the

results and came to me for an updated version of project. The client had limited media, no product photograph and no copywriting made.

Research & Discovery

After some talks with the creative director of Jack's Secret, I mapped out the needs, requirements, and identity of the brand to have a scoped picture of what they were looking for.

With so, I had better direction over the structure, the functional requirements, and a sense on how the copywriting was focused on.

Final Product

The client was in need of a clean & neat website that spoke to B2B clients. He requested quiet animations that didn't interupt the flow or slowed

the website down. He requested for the website to not be overcrowded where people could understand easily the mission and the contact.

The website is live and in current use. It makes use of radius on scroll to smooth transition to other sections, as well as visually appealing hero sections with the most important CTA for B2B requests.

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